If you have an online business or if you are an independent marketer, the slightest edge can give you a leg up. With the Internet being the hugest social networking tool on the planet, a leg up in the ranking files (i.e. top 10000 sites) is just what some small business owners need. Alexa.com is a site that currently ranks all web sites in the world. What's your ranking?
Alexa is used to categorize the most visited sites on the Internet. When it comes to credibility and the proverbial leg up it doesn't get any better. At Alexa.com the listings stack your standings up against those of your competitor's web traffic. It is one of the most cost effective tools out there for use in a competitive market.
When it comes to cost, downloading an Alexa file will put you out an easy grand. There are other alternatives such as doing a regular search for the top 10000 sites. Google and other search engines might list credible enough statistics. As well as other sites that sell off these documents at a lower price. After all is an excel file really worth that much?
So why then would you bother visiting Alexa in the first place? Because your listed ranking gives you the awareness needed to pinpoint your competition. Half the battle is knowing your enemy and what your competition is up to. So look upon the field and know the top 10000 sites and maneuver accordingly. Awareness is the key.
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